Not Fade Away – Frank Jump’s Fading Ads

Frank contacted me a few years back about some of O.J. Gude’s billboards he had found around New York (OJ was my great great grandfather). Recently, he invited a number of people who were connected in some way to his project to contribute to his first book: Fading Ads of New York City. I was very honored to be part of it- his book will publish in December 2011. This video tells the story of how his fading ads project got started. The billboard that he discusses for M. Rappoport during his niece’s visit is an O.J. Gude installation and still plays across the masthead of Frank’s Fading Ads Blog. People are amazing and Frank is a great example of that.

1 comment so far

#1 Dr. Harry on 11.30.11 at 5:58 pm

juju……….I remember your telling me some history about your great great grandfather. He was a definate pioneer in outdoor advertising. I may be incorrect on this, but i'm pretty certain your great great grandfather also utilized the first effective nightime outdoor advertising, throught the use of the light bulb(s) around signage, at a time the bulb itself was in it's relative infancy. It's pretty amazing………that's quite an ancestory in innovation and commerce.

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